There Is a Need for Imaginative Force

Imaginative Force – Growth on All Bottom Lines is your guide to creating sustainable growth in a world where companies can no longer focus on profit alone. It shows how you can generate more profit while at the same time reducing—and perhaps entirely eliminating—your negative impact on the climate, environment, and people.

The book challenges the assumption that economic growth and sustainability are opposites. Instead, it presents a vision where economic growth and sustainability go hand in hand and reinforce each other. Imaginative Force is the key. It is the ability to see opportunities in a future that has not yet arrived—and the will to realize innovative and sustainable solutions.

Who Is the Book For?

The book is written for leaders, entrepreneurs, and decision-makers who want to transform their companies and take responsibility for a sustainable future. It is also relevant for public-sector leaders.

What Will You Gain from the Book?

• Specialized Imaginative Force: An understanding of the core competencies top leaders must possess within sustainability, digitalization, and servitization.

• Strategic insight: Learn how to use the three-in-one transformation to create synergy between sustainability, digitalization, and servitization.

• Practical tools: Access models and methods that help you design and implement strategies that create growth on all bottom lines.

• Inspiration: See how other companies have successfully undergone deep transformations that not only increase profit but also contribute positively to society and the planet.

Main Cases in the Book

Beyond many examples, the book features three primary cases based on interviews with top leaders at Semler Group, Kamstrup, and Viking Life-Saving Equipment.

Semler Group is Denmark’s largest car importer and has set ambitious sustainability goals—also for suppliers and customers’ CO₂ emissions. This has sparked a major movement that integrates sustainability across the organization and can transform the company from a traditional car seller into a provider of sustainable mobility. Semler’s case shows that with a strong and positive outlook on sustainability, significant progress can be made in just a few years—even when starting nearly from scratch.

Kamstrup produces intelligent meters for water, heating, and electricity and sells them to utilities, companies, and private customers. The company is far ahead with digital solutions and also works actively with sustainability. In recent years, the heating division has begun using data from digital products to build new service offerings, though most of the business is still based on product sales.

Viking Life Saving Equipment provides maritime safety solutions worldwide. The company has systematically changed its business model from selling products to delivering safety compliance as a service. Viking no longer primarily sells lifeboats but provides them—along with other rescue equipment—as part of a full-service package in which Viking handles production, maintenance, reuse, and disposal. This gives the company responsibility for sustainability across the entire lifecycle of the products. Digitalization has so far played a smaller role but is gaining increasing focus.

Why Is the Book Important?

In a world where the climate crisis and social inequality are among the biggest challenges, it is no longer enough to minimize harm. Companies must take a step further and become part of the solution. This book shows the way.