Take Responsibility and Create New Growth

How do you create growth while your company or organization also contributes to solving the major challenges of our time?

This book shows how you can integrate digitalization, sustainability, and servitization into a unified strategy that strengthens the business while benefiting people and the planet. Through concrete examples from companies such as Kamstrup A/S, Semler A/S, and VIKING Life-Saving Equipment, you gain insight into how leaders have created competitive and sustainable business models.

Imagination is a capability – and it can be trained. The book provides a method to develop this capability within your organization, enabling you to transform vision into reality and create lasting results.

The world is changing quickly, and the companies that think differently and act accordingly will be tomorrow’s winners. Are you ready?

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NOW

IMAGINATIVE FORCE

Behind the Imaginative Force:

Reimer Ivang & Claus Rosenstand

Imagination is not just a concept – it is a method for creating growth on all bottom lines. Reimer Ivang and Claus Rosenstand are the minds behind the theory and research-based insights that enable companies to unite sustainability, digitalization, and servitization into a single coherent strategy.

With strong academic backgrounds and practical experience, they help companies transform imagination into concrete action through talks, workshops, and strategic advisory services.

Collaboration

The Powerful Story:

Susanne Sayers

Good ideas deserve to be told so they can inspire and create change. Susanne Sayers, an experienced journalist and author, has helped translate Reimer and Claus’ ideas into a sharp, engaging, and accessible book.

Her ability to make complex topics come alive turns 'Imagination – Take Responsibility and Create New Growth' into a book that not only provides insight but also motivates action.

Ready to be inspired?

Readers on Imaginative Force

We hoped the book would inspire and spark new thinking. It seems it has done exactly that. Here are some of the reflections it has generated:

This book offers a strategic framework that goes beyond efficiency and moves into value creation across sectors. This is not a book you merely read – it is a book you act on.

Kasper Kolind, Deputy Director, Region Midtjylland

It creates a new understanding of how to drive growth in the new reality, and it provides concrete tools for leaders to turn this understanding into action.

Tommy Hansen, CEO,

Board Member, ELCON A/S

The strength of the book lies in its practical approach to uniting growth, sustainability, and well-being — not as opposites, but as prerequisites for one another. I give it my warmest recommendations.

Marianne Thyrring, Director, Danish Meteorological Institute

For us in HR, this book is highly relevant – perhaps even necessary – because it introduces a new way of thinking about competence development.

Ouafa Rian, HR Director, Grundfos A/S

This book provides the necessary imaginative force – but most importantly, the ability to act and realize the transformational potential.

Peter Rosenkrands, CEO, Proplast, Chair of the Council for SMV:Digital

The book is not only creative but highly innovative. It is also extremely important, because if we use our collective imaginative force, we have the foundation needed to change behaviour.

Camilla Rygard-Hjalsted, Dean of Sustainability, Diversity, Inclusion and Talent Development, Technical University of Denmark

Imaginative Force is not just an advantage but a necessity. Those who master this competence will be well-positioned for future growth.

Henrik Mørck Mogensen, President & CEO, RTX A/S

I recommend this groundbreaking book to every leader in the SME segment who wants to think and act strategically in a complex world.

Erik Jul Nielsen, CEO, Conxion A/S

The book explains the dynamics that determine success for both startups and the ecosystems they are part of. That is why it is an important contribution — one we will actively use in our work to develop the next generation of growth companies.

Mikkel Christoffersen, CEO, STEAR – Sønderborg Energy & Tech Startups